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A new breed of porn CEO — female
Lux Alptraum, the new head of Fleshbot, embodies how the Internet is changing the face of the adult industry
(Credit: Adam Courtney)
Lux Alptraum is not your stereotypical adult-industry executive: She’s young, female, queer, Ivy-educated and based in New York. As the newly minted CEO of the porn blog Fleshbot, which until recently was part of the Gawker Media empire, Alptraum is proof of how the Internet is changing the face of the adult business.
She took “a long and winding road” to this point. In college at Columbia, she discovered the online amateur porn scene, which was exploding at the time. “There were a lot of different people doing things that were really fascinating and intriguing and not standard porn,” she says. Alptraum started modeling and doing cam shows for a site that specialized in “nerdy girls,” but after a year she quit and started her own site, That Strange Girl.
A few years later, after a stint teaching sex ed at an after-school program, she started Boinkology, a site about sex and pop culture. That got her noticed by the folks at Fleshbot, which has always specialized in a mix of sexy content from both porn and mainstream entertainment (for example, a red-carpet shot of a celebrity with a see-through dress or a sex scene on “Weeds”). She quickly rose from a contributor to associate editor to editor in chief.
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